In buying the model from Coup De Foudre Napa Valley, Constellation Manufacturers additionally ‘additional enhances its ASPIRA High-quality Wine & Craft Spirits portfolio and dedication to investing in feminine and minority founders and entrepreneurs inside the whole beverage alcohol trade’.
Co-founded by Ayesha Curry & Sydel Curry-Lee with its first wine launching in 2018, Domaine Curry was created with ‘an emphasis on high quality and devoted to the ladies of their household and future generations of ladies’.
The model ‘brings to life the expression “Femme 31,” a proverb with nice which means to the ladies within the Curry household, acknowledging them as virtuous, loyal, unbiased, and powerful’.
“Meals and wine have all the time been an integral a part of our lives, and it has been an exhilarating expertise introducing our Domaine Curry portfolio to the world,” stated Ayesha Curry & Sydel Curry-Lee, co-Founders of Domaine Curry. “We’re so excited to associate with an organization that shares our values and aspirations, that may additionally provide high quality sourcing, skilled winemaking, and best-in-class DTC, e-commerce, and hospitality assets wanted to make extra space for ladies of shade within the luxurious wine panorama.”
Bukky Ekundayo, VP/GM, The Prisoner Wine Firm, stated: “The acquisition of Domaine Curry, a female- and Black-founded wine model with a profitable observe report for entrepreneurship, storytelling, and group, supplies a possibility for us to associate with Ayesha and Sydel to construct a uniquely positioned luxurious wine and culturally related life-style model.
“Bringing them into The Prisoner Wine Firm portfolio builds on our historical past of increasing the posh wine panorama with inclusive and progressive manufacturers, wines, and values.”
Constellation Manufacturers – whose manufacturers vary from Corona to Kim Crawford – has set out its ambitions to concentrate on constructing a higher-end wine and spirits portfolio. With this acquisition, Constellation Manufacturers Wine & Spirits continues to focus on strategic progress throughout a worldwide omni-channel technique by way of U.S. wholesale channels, enlargement of worldwide enterprise, and DTC acceleration.