SUPERLOAF reengineers carb-based Extremely Processed Meals (UPFs) utilizing bio-active plant-based compounds and focused fermentation.
The funding has been earmarked to assist the applying of this distinctive technique within the formulation of different UPFs akin to breakfast cereals, pasta, prepared meals, yoghurts and pastries.
Trendy Baker developed the know-how over the previous six years and has now amassed £4m in funding from Innovate UK, the Authorities’s innovation funding arm. This newest grant was awarded as a part of the ‘Higher Meals for All: Innovation for improved vitamin’ scheme.
Co-founders of Trendy Baker, Melissa Sharp and Leo Campbell, are aiming to reframe UPFs throughout the public consciousness by creating more healthy merchandise which can be available. Virtually 60% of the calorie consumption of individuals within the UK at present comes within the type of UPFs.
Sharp got here up with the thought for SUPERLOAF whereas present process chemotherapy for breast most cancers, the place she observed the quantity of sugary, unhealthy meals served to sufferers.
“I used to be simply studying the connection between sugar and most cancers and to see in entrance of me, on a chemo ward of all locations, a trolley stacked with chocolate bars, fizzy drinks and snacks you’d usually affiliate with a petroleum station, was an epiphany,” Sharp stated.
“From that second, we [Sharp and Campbell] couldn’t get that picture out of our minds and shortly after that we made a dedication to do all the pieces in our powers to vary these meals for higher, beginning with bread.”
The enterprise goals to make a constructive impression on one billion diets by 2028, with Sharp stating that the event of bread was “only the start” for the group. SUPERLOAF is at present bought in-store by Marks & Spencer and on-line by Ocado.
“We based Trendy Baker with a view to broadening our product vary,” stated Sharp.
“Receiving our sixth grant in a row from Innovate UK is tremendously encouraging, and an excellent validation of Alt-Vitamin staples that profit digestive and intestine well being, doubtlessly ushering in a brand new period of mass-produced meals which can be nutritious and have a internet constructive impression on wellbeing and the planet.”
In different information, British Sugar has utilized to construct an expanded workplace facility in Bury St Edmunds.