In keeping with Tetra Pak’s Index 2023, primarily based on analysis carried out by market analysis agency IPSOS which surveyed customers in ten nations (Brazil, China, Germany, India, Kenya, South Africa, South Korea, Spain, the UK and the USA), customers space adapting the best way they eat with a view to be extra sustainable. Tetra Pak calls these customers ‘climatarians’.
70% of those customers acknowledged their perception that wholesome merchandise shouldn’t hurt the atmosphere, whereas 54% mentioned that they’re prepared to take duty for serving to the planet by their very own weight loss program.
In addition to general sustainability, customers are additionally involved about extra particular points. For instance, 38% of respondents mentioned that meals waste was a significant concern.
Customers additionally offered a largely optimistic view on the power of know-how to steer they approach in making meals consumption extra sustainable, with 62% saying it might assist obtain a extra sustainable future. Nonetheless, some customers have been skeptical in regards to the potential freshness of meals created utilizing technological improvements, speculating that it might be extra processed than conventional meals.
Alongside sustainability, well being can also be turning into a better think about client decisions. Over 70% of respondents search for wholesome merchandise over comfort. Moreover, the cost-of-living disaster doesn’t seem to have dampened customers’ enthusiasm for well being. Actually, whereas 60% of respondents mentioned rising costs will restrict entry to wholesome meals, solely 17% say they’d sacrifice food and drinks merchandise with well being advantages when it got here to creating financial cutbacks.
Well being and sustainability have been seen by some respondents as synonymous. 50% consider that if a meals or drink just isn’t wholesome for the person, it’s not sustainable for the planet. Moreover, 67% of respondents consider that environmental points have an effect on their well being.
“The findings of this yr’s Index are reflective of the route we have now taken in the previous couple of years, to decarbonise the meals trade and make meals programs extra resilient and sustainable,” mentioned Adolfo Orive, President and CEO of Tetra Pak.
“In lots of components of the world, folks depend on merchandise reminiscent of milk and juices for his or her day by day vitamin, so it’s vital to optimise their worth chain with improvements in sourcing, packaging, processing and distribution, which is the place we have now been taking part in an energetic function along with our prospects and suppliers.
“As well as, contemplating that the world will want 60% extra meals by 2050, we’re complementing these efforts by applied sciences that may assist discover new sources of vitamin – starting from new plant-based sources to various proteins produced with biomass and precision fermentation. Each these areas are vital to contribute in direction of meals system sustainability.”
He additionally acknowledged the huge potential of advances in meals tech. “This space is creating fairly quickly, and it’s tough to foretell when and to what extent it should succeed; however it’s only by continued efforts and leveraging collaboration to discover each potential alternative, that we’ll discover options to the present meals system challenges.”