Based on Tetra Pak’s Index 2023, based mostly on analysis carried out by market analysis agency IPSOS which surveyed shoppers in ten nations (Brazil, China, Germany, India, Kenya, South Africa, South Korea, Spain, the UK and the USA), shoppers space adapting the best way they eat n order to be extra sustainable. Tetra Pak calls these shoppers ‘climatarians’.
70% of those shoppers acknowledged their perception that wholesome merchandise shouldn’t hurt the setting, whereas 54% mentioned that they’re prepared to take accountability for serving to the planet by means of their very own food regimen.
In addition to total sustainability, shoppers are additionally involved about extra particular points. For instance, 38% of respondents mentioned that meals waste was a serious concern.
Customers additionally offered a largely constructive view on the power of know-how to steer they manner in making meals consumption extra sustainable, with 62% saying it might assist obtain a extra sustainable future. However, some shoppers had been sceptical concerning the potential freshness of meals created utilizing technological improvements, speculating that it could possibly be extra processed than conventional meals.
Alongside sustainability, well being can also be turning into a better consider shopper decisions. Over 70% of respondents search for wholesome merchandise over comfort. Moreover, the cost-of-living disaster doesn’t seem to have dampened shoppers’ enthusiasm for well being. In reality, whereas 60% of respondents mentioned rising costs will restrict entry to wholesome meals, solely 17% say they’d sacrifice food and drinks merchandise with well being advantages when it got here to creating financial cutbacks.
Well being and sustainability had been seen by some respondents as synonymous. 50% consider that if a meals or drink just isn’t wholesome for the person, it isn’t sustainable for the planet. Moreover, 67% of respondents consider that environmental points have an effect on their well being.
“The findings of this 12 months’s Index are reflective of the course now we have taken in the previous few years, to decarbonise the meals business and make meals methods extra resilient and sustainable,” mentioned Adolfo Orive, President and CEO of Tetra Pak.
“In lots of elements of the world, folks depend on merchandise reminiscent of milk and juices for his or her every day diet, so it’s essential to optimise their worth chain with improvements in sourcing, packaging, processing and distribution, which is the place now we have been taking part in an energetic function along with our clients and suppliers.
“As well as, contemplating that the world will want 60% extra meals by 2050, we’re complementing these efforts by means of applied sciences that may assist discover new sources of diet – starting from new plant-based sources to different proteins produced with biomass and precision fermentation. Each these areas are essential to contribute in the direction of meals system sustainability.”
He additionally acknowledged the huge potential of advances in meals tech. “This space is growing fairly quickly, and it’s tough to foretell when and to what extent it should succeed; however it’s only by means of continued efforts and leveraging collaboration to discover each potential alternative, that we’ll discover options to the present meals system challenges.”