The innovation is being trialled at 500 Tesco shops nationwide, beginning this week, for a restricted time, a spokesperson for the confectionery large stated.
The transfer is a part of the corporate’s initiative to discover various kinds of packaging and stated it might use the suggestions to tell future packaging pilots.
Large manufacturers have lately come below strain from shoppers and campaigners to seek out options to plastic and assist the setting. In January this yr, Nestlé introduced a trial run in Australia to make use of paper packaging for the KitKat chocolate wafer snack.
It adopted Nestlé’s different model, High quality Road’s transfer to ditch its conventional foil and plastic wrappers for recyclable paper within the run-up to Christmas.
Mars stated it’s investing a major quantity to on various kinds of packaging and meet its purpose of lowering the usage of virgin plastics by 1 / 4 within the short-term, whereas additionally growing its use of recycled plastic in its packaging.
Richard Sutherland-Moore, a packaging professional at Mars Wrigley UK’s analysis and improvement centre, instructed media: “For Mars bar, the problem was to seek out the best paper packaging answer with an satisfactory degree of barrier properties to guard the chocolate while guaranteeing the meals security, high quality and integrity of the product to forestall meals waste.”