As a premium chocolate participant in Brazil, Grupo CRM operates a profitable direct-to-consumer mannequin. Renata Moraes Vichi will proceed to steer the Grupo CRM operations as CEO and can stay a minority shareholder. She has been with the corporate for 25 years and has constructed up and considerably expanded Grupo CRM.
Laurent Freixe, CEO Zone Latin America at Nestlé, stated, “This acquisition additional broadens and strengthens our confectionery presence in Brazil, enabling us to enter the high-end phase. Kopenhagen and Brasil Cacau supply premium goodies which are extremely appreciated by Brazilian customers.
“We’re happy that Renata Vichi will proceed to steer the corporate together with her deep information and fervour for the chocolate enterprise, folks and types. Collectively, we are going to discover alternatives to additional improve the corporate’s distinctive premium chocolate expertise.”
Kopenhagen was established in Brazil in 1928 and has repeatedly advanced by way of product innovation and the buyer expertise. Traditional manufacturers, similar to Língua de Gato, Nhá Benta, Lajotinha, Chumbinho and Cherry Model, are iconic and beloved by Brazilians, whether or not as a small deal with or as a present. The Brasil Cacau model was launched in 2009 and is accessible in tons of of branded shops all through Brazil.
Nestlé stated it has a powerful confectionery enterprise in Brazil, and this transaction will permit the corporate to develop within the high-end gifting phase. Nestlé will capitalize on its world analysis and improvement capability to assist drive innovation and development. The corporate may also help Grupo CRM’s sustainability ambitions.
The transaction is predicted to shut in 2024, topic to customary regulatory approvals. The monetary particulars of this transaction won’t be disclosed, the 2 events stated in a press release.
