Naveen Pessani, Technical Class Supervisor for Chocolate & Confectionery, ofi says: “As Halloween grows in recognition across the globe, we’re seeing product growth groups transferring past conventional confectionery and sweet to carry shoppers extra thrilling and customized creations. From bringing a enjoyable seasonal twist to better-for-you product strains to including new variations to household favourite treats, Halloween is a chance to experiment with new flavours and change up present codecs to shock and delight clients.”
Autumnal flavour pairings
We’re seeing an increasing number of Halloween-themed goodies incorporating autumnal flavours like pumpkin spice, apple cider, caramel apple and cinnamon. We’re additionally seeing chili rising as a flavour pattern in European confectionery, as recognized in ofi’s current analysis. Producers can faucet into this pattern and provides shoppers a warming seasonal twist on conventional chocolate flavours utilizing cocoa liquor paired with spicy chili, for instance.
Plant-based and different confectionery
With plant-based persevering with to develop in recognition, it’s no shock that manufacturers are more and more trying to cater to completely different client preferences and wishes round seasonal holidays. For manufacturers trying to develop plant-based treats, discovering the precise base is vital. We’ve discovered that oat milk works notably nicely with our cocoa powders, as its sturdy and distinctive flavour helps to reduce any bitter notes within the cocoa and create a well-rounded flavour profile.
The rise of seasonal dwelling baking
We’re seeing dwelling baking and pre-mix recipe kits rising in recognition, with extra themed and seasonal choices showing on cabinets. For instance, the Dr Oetker spooktacular science bake and study permits households to get into the scary season with some seasonal baking, at little effort. To assist our clients reformulate conventional bakery merchandise to present them a darkish and pleasant new edge, our deZaan black cocoa powder D11B affords the right method so as to add color to dwelling bake kits, for treats like indulgent black chocolate cookies.
Seasonal novelty codecs
More and more firms are seizing the chance supplied by seasonal holidays to innovate and trial thrilling and experimental new ideas with shoppers for a restricted time interval. We’ve seen limited-edition exercise explode in recent times, with seasonal product launches just like the Starbucks’ Spook-a-ccino Midnight Mocha Frappuccino or their Pumpkin Spice latte. We’ve experimented with spiced white chocolate, utilizing cocoa butter with chai spices, constructing on the acquainted cinnamon flavours.
Throughout Halloween, the reconfiguration of nostalgic buyer favourites has turn out to be extra commonplace, with an increase in restricted version ranges. From Bourbon’s mysterious bitter sweet and Lindor’s Jack O Lantern truffles in Japan, to KitKat’s breaking bones skeleton bars within the USA. In addition to flavour, cocoa substances can create novelty via color to catch the attention of shoppers. For instance, you’ll be able to create distinction utilizing substances equivalent to speciality white cocoa butter towards the orange of dried pumpkin items.