Named the ‘Sports activities & Energetic Vitamin Summit’ in earlier years, this annual convention has been given a brand new title and broader focus because the market works to help the daily energetic shopper in addition to supporting the efficiency objectives of athletes.
With that, the vary of services on provide have expanded with thrilling new well being targets and these have underpinned the areas of focus at this yr’s convention – girls’s well being, cognitive well being, life-stages vitamin, and personalised vitamin.
Skilled audio system will delve into hormonal cycles, the gut-brain axis, menopause, AI, sarcopenia, botanicals, CBD, and wearables, to call only a few matters of dialogue.
Delegates will hear from market analysts and strategists in a position to clarify the important thing developments shaping shopper calls for and the principle approaches that are more likely to meet the wants of the goal market.
Day one will showcase the newest analysis into girls’s particular vitamin necessities, with consultants from Holland & Barrett offering their insights into learn how to higher cater for this viewers of customers. They are going to discuss by way of their new campaigns and merchandising approaches which attraction to the fashionable shopper.
Throughout the cognitive well being pillar of the occasion, delegates will uncover the latest scientific insights into how vitamin can help thoughts well being, and the way innovators are tapping into these discoveries.
Dr Harini Venkataraman, affiliate analysis director at Lux Analysis, will give an summary of the important thing shopper considerations, interesting product codecs, substances with scientific zest, regulatory challenges, the movers and shakers on this class, and the pitfalls that model ought to keep away from.
The market analyst will focus on probably the most interesting and scientifically backed substances, with dialogue of botanicals and biotics.
Delving into the gut-brain axis in panel dialogue format, probiotic consultants will focus on the alternatives for microbiome modulating dietary supplements to affect thoughts well being.
Ewa Hudson, Director of Insights at Lumina Intelligence will element the e-commerce developments and description the white areas for innovation, Jonathan Scheiman, CEO at FitBiomics, will focus on the scientific backing to probiotics for sleep, and Sophie Medlin, Head of Vitamin Analysis at Heights, will focus on the mass shopper curiosity after lately starring within the mainstream TV present ‘Know Your Sh**’ within the UK.
Delegates will hear from a few of the trade’s latest innovators on this area with our ‘Startup Stars’ panel, which is able to see our three competitors profitable startup founders current their enterprise to the room.
Throughout the advertising and marketing methods pillar, co-founders of the influencer advertising and marketing consultancy Augmentum Media will unveil the very best strategies for gaining large returns by way of these mass market channels.
And the consultants in meals and well being branding, the Wholesome Advertising and marketing Group, will get delegates shifting with an interactive session set to encourage the viewers with new innovation and communication concepts to take again to their desks.
Becoming a member of the ultimate pillar of the convention – personalised vitamin – main speaker on this area Dr. Mariëtte Abrahams, Founder and CEO at Qina, is ready to encourage delegates with a presentation on the newest in vitamin applied sciences, akin to ChatGPT, voice logging and face scanning, and the way these are being built-in into model choices.
The convention will end with a panel dialogue on the quick tempo of change within the personalised vitamin enviornment and the moral concerns that have to be made by these innovating on this area.
As a part of the numerous networking alternatives, there will probably be a roundtable lunch, by which delegates will be capable of be part of a desk hosted by an skilled on a subject of their alternative. This permits attendees to have in-depth conversations with consultants and like-minded colleagues.
To seek out out extra concerning the occasion and to register to hitch, go to the occasion web site.
