The impression of reformulation: producer’s nightmare or model increase?

The free-to-attend webinar on reformulation – hosted by FoodNavigator’s sister publication Bakery&Snacks – is tapping a number of the greatest minds the sector has to supply to discover what reformulation means to the meals business as an entire, however extra particularly, for the bakery and snacks sectors, and for the buyer.

Too many individuals right this moment are consuming massive quantities of meals excessive in fats, sugars and sodium, which causes eight million untimely deaths globally yearly, in response to the World Well being Group.

This has triggered policymakers and governments to ramp up motion to make the meals surroundings more healthy – putting the onus on the shoulders of the meals business to assist shoppers eat well.

So, what’s reformulation?

In easy phrases, it’s the method of altering the processing or composition of a product to enhance its dietary profile.

It often takes place via gradual, unobtrusive modifications to recipes to, for instance, take away, allergens, alter components, or to scale back ‘dangerous’ vitamins equivalent to salt, saturates and sugar.

Nonetheless, it’s a course of that requires extra than simply eliminating or swapping out an ingredient and poses many technical challenges for producers. One of many largest challenges, too, is the comparatively poor understanding of the best way to change behaviour for the great and in the long run.

However with policymakers and governments ramping up the stress, and a rising physique of shoppers more and more demanding more healthy choices on the grocery store cabinets, it’s an idea no producer can afford to disregard.

However actually, what’s all of the fuss and what are the challenges that include it?

For 60+ intensive minutes, members can be aware of the huge reserves of insights from our anticipate panellists, together with:

Laura Wilson, head of Public Well being Vitamin, Meals Requirements Scotland (FSS)
Katy Askew, MD, IFIS Publishing
Mike Hughes, head of Analysis & Perception, FMCG Gurus
Stella Kim, meals developer, Naturebox / HUNGRY

Laura explores the significance of reformulation, the impression the motion is having on producers (each huge and small) and the way the Scottish authorities is stepping as much as assist them tacking the challenges that include it.

Market analysis professional Mike investigates the 2 polarising attitudes that customers exhibit, particularly their growing demand for guilt-free snacks whereas nonetheless feeding their want for moments of escapism and indulgence.

Katy will get to grip with the scientific advances and rising physique of analysis which are supporting reformulation efforts; particularly the info that present the sensory properties of analysis which are the best precedence for meals scientists.

Stella’s expertise with the subscription-based wholesome snacks supplier – which was lately acquired by the Jay-Z-backed mega meals catering and supply platform Hungry – offers perception into each the DTC and B2B buyer segments.

Moderated by Bakery&Snacks’ editor Gill Hyslop, a number of the subjects to be explored embrace:

Does reformulation imply indulgence goes out the window?
Customers need to more healthy meals, but they don’t essentially need these things to style more healthy: much less sugary, salty or wealthy. Do you suppose the understanding of reformulation differs between business and shoppers?
Does the reformulation idea additionally cowl fortification?
What are rising as the following era better-for-you merchandise?
How can bakery and snack producers seize the alternatives created by this motion and get a good greater share of the market?

On this upcoming webinar, Bakery&Snacks will delve into these challenges and rather more.

That is one to not be missed and take locations on Thursday, 28 September 2022 at 3:00 BST/4pm CET/9am CT. For those who can’t make the dwell occasion, register anyway. The webinar can be made accessible to registrants after the published date as an on-demand presentation.